I’ve
always thought that food would be what propelled beer into the minds of the
masses. A couple of newspaper columns or a TV show, centred on beer and food,
would elevate beer onto the same lofty level as wine, lifting it to be the
alternative choice, something not to fear and instead something which adds
genuine variety and a wide range of flavour to the eating experience.
But
it hasn’t happened yet.
For
four years it’s been like ‘it’s coming, I can feel it’ or ‘we’re really close with
beer now’. But still we wait. The food and beer thing never gets that attention
we’ve been expecting or hoping for. Yeah, there’s the occasional moment of
breakthrough, but it’s never enough to make it consistent, or it’s presented by
those who don’t know beer as well as they know other drinks or food.
Yet
beer is cool right now. It’s a hot trend – it’s got provenance, it’s seen as
something changing, challenging and exciting, people are getting interested in
it and it’s an affordable luxury. To know about good beer is like knowing how
to fillet a fish, choose between a thyme and rosemary and eat with chop sticks.
Beer, like the others, takes a little effort to understand it, but once you get
it you realise it’s easy.
With
the growing interest, is aligning the meal table with the beer glass the right
way to go? There’s a lot going against it: old fashioned prejudice is like a big
bouncer on the door with arms crossed; it’s a default mindset thing – beer is
for the pub or for curries and pizza while wine is for the dinner table or for
finer foods; it’s difficult to educate people onto something new. Visuals are
another thing: I think 500ml bottles are very unappealing (Fuller’s and Thornbridge
are classy and sleek exceptions) and much branding leaves beer looking like
it’s wearing grubby jeans and a worn old t-shirt (thankfully some hit the
smart-casual middle ground). But at the same time, beer is the relaxed drink of
choice and pushing it towards shiny cutlery and china plates formalises it,
forcing it into a situation which it isn’t comfortable in.
Prescriptive
pieces which say lager is like white wine and stout is like red wine are
tiresome now and makes me think that I should just have a white wine. Likewise,
I’m not sure how many more times I can read the cut, compliment and contrast approach
– is that the best we can do? It’s the fun things which will put beer and food
together, the natural and casual alliance. Like Leigh’s food and beer pairings
– always simple and always good, it’s normal food and good tasting beer and it
somehow feels happily coincidental and serendipitous that they’ve come together.
Beer
and food is an important idea together but it hasn’t kicked on yet so maybe we
need a new approach. Until it feels natural and normal then beer and food is
always going to feel like we’re promoting something which isn’t ready for the
top job (even if we know in reality that it could do it) or which is getting attention
as a novelty idea. Maybe that TV programme will come soon. Maybe that column
will be hitting the papers. Maybe not.
I
love beer and food together. I’m not going to stop matching them as I like
doing it. I also do still think that it plays an important role in the
appreciation of beer, but perhaps that appreciation comes through learning more
about beer on its own, backed up by knowledge of food in general, rather than ‘try
these two together and you’ll discover that you do like beer, after all!’ Beer dinners are great as they introduce the idea of beer and food, but making it overly formal is a step in the wrong direction.
Does
beer need food or do we just keep throwing bottles at it in the hope that one
day we’ll get something back from it? What do you think?