Announcing: Open It!

Here comes the next community blog project and this one is about collaboration, sharing and having an excuse to open something special.

Does any of the following sound familiar… Lots of unopened bottles at home, special bottles, rare bottles, expensive bottles or just bottles that aren’t ready to be opened. Most of them are waiting for ‘special occasions’ but these occasions don’t come around or aren’t special enough. And the bottles build up, they get added to, a hierarchy develops, things get pushed up or down. But all you really want to do is drink these beers and you know you should just get it open, drink it and enjoy it. Instead they wait, gathering dust, not getting any better, just because we are waiting for the right moment...

So here’s the idea: let’s create a special occasion. Let’s call this special occasion Open It! and let’s drink the good beers. Let’s find a bottle from the depth of the cellar and open it, drink it and then tell others about it (in blogs, blog comments or twitter or facebook).

Open it alone or open it with others; hold an Open It! party or take it to the pub to see what people think. Most importantly, get that bottle open and drink the thing and then tell everyone about it.

This can be like The Session or Beer Swap (and we can do it once or twice a year) and it’s not limited to beer either. If you’re a wine drinker or whisky, whatever, just get the bottle open. Choose the bottle you most want to drink from the cellar and make the occasion a special one – light some candles, choose the right music, wear something nice, you get the picture.

Open It! over the first weekend in December – Friday 3rd to Sunday 5th – and then blog about it in the week after. Use the #openit hashtag on twitter while you are drinking it and like the facebook group. It’s just about opening something special and enjoying it.

Who’s in?

And many thanks again to Rich from myBrewerytap for the logo!